Always endeavor to have an illustration that resonate with your customers and prospects.
Logos are at the very fundamental level icons consisting of images and text that allow us to recognize the products we want.
The foundation of every company is a story of a strong brand logo. It makes clients realize what you do, who you are, and what you appreciate. On a small picture, this is a great deal of authority!
Why Is Logo Important For Your Business?
Let's be clear about something: your logo and website are not your brand. However, your logo is significant to your company since it conveys ownership, quality, and ideals. It's etched on your products, business cards, websites, social media, and, most importantly, in your clients' brains.
What is a logo and what distinguishes a good one?
A logo is a combination of text and graphics that tells people your small business's name while also creating a visual symbol that expresses your goal. It's an important aspect of your brand's identification (what people will see).
A excellent logo is memorable, distinguishes you from the competition, and encourages brand loyalty. How? It is imbued with significance. Why? Because your brand is formed on your company's belief system, fundamental values, purpose, mission, and vision. Not your logo is what people remember and tell their friends about.
Nobody is interested in your logo (except for graphic designers, or those with an eye for design). What people truly believe
Here are 7 Important Rules Before You Design Your Brand Logo.
- Keep It Simple
- Come up with a distinctive design
- Be Original
- Avoid color riot
- Make it align with business strategy
- Make it scalable
- Make your logo tell a story
#1. Keep It Simple
The simpler the logo, the more easily it will be recognized.
The 3mal, for example, is a very simple design that is also one of the most recognizablewith it's client base.
When you're brainstorming ideas and sketching sketches, remember to follow the K.I.S.S. rule.
Frequently, you'll discover that you start with a more intricate design and wind up with a simpler version.
Reduce the design to its bare basics and remove all extraneous parts.
#2. Come up with a distinctive design
Creating an excellent logo is simple: don't imitate the work of other designers! While it's fine to be inspired by other designers, plagiarizing their ideas or work is both morally and legally incorrect.
There are websites that allow you to use vector art images for free under the Creative Commons License with proper attribution, but I strongly advise against it.
These websites can help you generate ideas during the brainstorming stage, but you're better off starting from scratch and creating something completely unique.
#3. Be Original
You must differentiate yourself as a designer with a particular style in order to stand out from the crowd. Rather than copying another person's design or style, be unique and stand out.
So, how can you stand out? Experiment with breaching design rules and taking risks.
Try a few different styles to see which one works best for your client. Experiment with several color schemes until you find one that makes your design truly unique.
#4. Avoid color riot
Color theory is complicated, but designers who understand the fundamentals can use color effectively.
The following are the basic guidelines to follow:
Use colors that are close to each other on the color wheel (for example, red, orange, and yellow hues for a "warm" palette).
Use colors that aren't so bright that they hurt your eyes.
In addition to color, the logo must be legible in black and white, grayscale, and two-color mode.
It's fine to break the rules now and then; just make sure you have a good cause!
It's also crucial to understand how colors elicit emotions and moods. Aggression, love, passion, and strength, for example, can all be evoked by the color red.
Keep this in mind as you experiment with various color combinations and try to match the color to the brand's overall tone and feel.
#5. Make it align with business strategy
When creating a logo, you can use a variety of design styles, and in order to choose the best one, you'll need some background information about the client and the brand.
Before you start your preliminary work, do some research on your client and their target audience.
This will assist you in determining the best design style from the start, preventing you from having to return to the drawing board multiple times.
#6. Make it scalable
When designing a logo, keep in mind that it must be readable even when scaled down to a tiny size. This provides you more options. You want it to look well at a size of approximately an inch without losing any detail. Another situation where keeping things simple is beneficial is in this case.
#7. Make your logo tell a story
Keep in mind that a successful logo should be straightforward, ageless, and current. Highlight your brand's emotional component and transfer it into a graphic piece, but don't overdo it. Accept the limitations of a single visual piece and don't overcrowd it with pieces to communicate a tale directly.
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