Marketing visibility goal with google my business.

Study showing 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings.


New research from BrightLocal explores Google My Business insights trends for 36 different industries across 4 countries.



The study aims to establish benchmarks for profile views, searches, actions, photos, calls, and overall growth.

Here are some of the key findings of the study.

The average business is found over 1000 times per month
On average, a business is found in 1,009 searches per month. That’s roughly 33 times a day.

So there’s 33 opportunities every day to leave a positive impression on customers with your Google My Business listing.

Of those searches, 84% are discovery searches, which are queries for a business category rather than the specific name of a business.

The majority (75%) of searches for local businesses are done on Search, with the remaining 25% on Google Maps.

An average conversion rate of 5%
A business receives, on average, 59 actions from their Google My Business listing each month

As the title states, that means roughly 5% of Google My Business listing views result in a website click, call, or direct request.

That may seem low, but it’s actually a 25% increase from 2017 to 2018 – growing from 3.87% to 4.83%.

#coiled

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